Three Bank Marketing Leaders.
Same Markets.
One Conversation on Deposit Growth.
FrenemyWebinar
Peer-led strategies on how community institutions
are driving primacy and raising deposits
without burning rate.
Deposit Growth Isn’t a Rate Problem.
94% of financial institutions struggle with personalization
80–90% can’t operationalize deposit data
Traditional marketing lacks measurable funding impact
What you will learn in this webinar?
How marketing earned a seat at ALCO
How $200M+ was raised in 3.5 months
Deposit playbooks
Turning checking into a funding engine
Why engagement beats rate
Dave DeFazio
Dave DeFazio leads strategy and product innovation at StrategyCorps, helping financial institutions design data-driven checking strategies, customer engagement programs, and growth initiatives that strengthen deposit relationships.
Dave DeFazio
StrategyCorps, CSO
Rob Armour
Rob Armour leads marketing and product development at BankPlus, focusing on strategies that drive deposit growth, customer engagement, and long-term banking relationships through innovative product and marketing initiatives.
Rob Armour
BankPlus, EVP, CMPO
Leon Manning
Leon Manning leads marketing strategy at BankFirst, focusing on customer engagement, community banking growth, and building strong local relationships through strategic marketing and product initiatives.
Leon Manning
BankFirst, SVP, Director of Marketing
John Oxford
John Oxford leads marketing and brand strategy at Renasant Bank, focusing on customer engagement, product positioning, and growth strategies that strengthen long-term banking relationships.
John Oxford
Renasant, CMO